Dr Ian Fillis
Senior Lecturer
Background
Before entering the world of marketing I studied for a BSc in Civil Engineering at the University of Glasgow . I then gained an MA in Marketing from the University of Ulster and a PhD on the Internationalisation Process of the Smaller Firm from the University of Stirling. I came to Stirling in 1995 to commence my doctoral studies and have latterly been teaching assistant and lecturer. I was appointed as a senior lecturer in 2005. I am currently the Research Co-ordinator for the Business and Marketing Division.Research Interests
Located in the Business and Marketing Division, I research into small business marketing, the relationship between marketing, management, art and creativity, alternative research methodologies such as metaphor and biography, international and export marketing, e-business and supplier development.Selected Publications
Fillis, I. And Lee, B. (2011). “Internationalisation of Korean Performing Arts: A Case Study Analysis”, European Journal of Marketing.
Fillis, I. (2010). “The art of the entrepreneurial marketer”, Journal of Research in Marketing and Entrepreneurship
Fillis, I. And Rentschler, R. (2010). ‘The Role of Creativity in Entrepreneurship’, Journal of Enterprising Culture, Vol.18, No.1, pp.49-81.
Schroeder, J.E. and Fillis. I (2010). “Aesthetic Leadership”, in Research Handbook on Political and Civic Leadership, Richard Couto, ed. London: Sage.
Fillis, I. (2010). “The Tension Between Artistic and Market Orientation in Visual Art”, in D. O’Reilly and F. Kerrigan (eds.) Marketing the Arts: A Fresh Approach, Routledge, London, pp.31-39.
Fillis, I. (2010). “Creating a Typology for the Arts and Craft Microenterprise”, Microenterprise: Concepts and Cases, J.M. Munoz (ed.) Northampton, MA: Edward Elgar.
Fillis, I. (2010). ‘Profiling the behaviour of people working with crafts’, in L. Valentine and G. Follett (eds.) Past, Present and Future Craft Practice, Duncan of Jordanstone College, National Museums of Scotland and the University of Dundee, pp.124-135.
Fillis, I. (2009). “An evaluation of artistic influences on marketing theory and practice”, Marketing Intelligence and Planning, Vol.27 No.6, pp.753-774.
Fillis, I. (2009). ‘The Internationalizing Smaller Craft Firm’, in Entrepreneurship and Globalization, R.B. McNaughton and J. Bell (eds.) , Sage. pp.57-82
Fillis, I. (2009). ‘Entrepreneurial Crafts and the Tourism Industry’, in Tourism and Entrepreneurship: International Perspectives, Butterworth-Heinemann, Oxford, pp.133-147.
Fillis, I. And Rentschler, R. (2008). ‘Exploring Metaphor as an Alternative Marketing Language’, European Business Review, Vol.20 No.6, pp.492-514.
